Edward De Valle Shares Top Trends in Content Marketing Landscape for 2018
“Trusted Travel Hospitality & Real Estate Global Marketing Expert”
Edward De Valle is on the roll when it comes to content marketing reaching out to every nook and corner of the world. Content is now a major part of all marketing initiatives and everyone wants to know what’s in store for 2018. Edward De Valle has outlined some of these, and on top are automation and artificial intelligence, visual media, and connect with people.
As corporates devote billions of dollars for content marketing, the size of the market by the end of 2018 will be over $30 billion. At stake are growth and expansion, and the return on investment that comes with investing in content. Edward De Valle and his experts are certainly geared up for this as its offerings encompass a wide range of industries and services, from digital and paid media to public relations, design and content creation.
By the beginning of 2018, one should expect more and more artificial intelligence and automation going into content creation. Search engines too are today relying heavily on such algorithms for creating better search results. For content creators in digital and paid media, it is important to leverage aggregated content from users, and invest in software that can re-create content based on raw data from social media.
The rise in visual content in the form of memes, animated graphics, short videos, infographics and more is already obvious. This trend will continue unabated into 2018. With better speeds available for smart phones, video content is like icing on the cake for content marketers. Edward De Valle has already made a presence in the design field, and offers visual content for a host of industries such as retailers, real estate firms, heath and education and luxury lifestyle products.
If social media brought to the fore the power of being connected and the appeal of user generated content, 2018 will push it even further by focusing on content that is close to people with its emotional appeal and logical thrust. Digital marketing is thus gearing up to shift focus to content that keeps the audience at the center. For Edward De Valle, this is the way for both designs and paid media to take in order to get better traction and returns. LINKS expects the influence of this trend to be of great advantage to retail and other B2C sectors where customer connect is important.
Other than the shift to automation, visual content and people connect, other areas will emerge in content marketing in 2018. Beyond B2C, content marketing will become even more attractive to B2B clients, who will plan to spend more on engaging content. In addition, newer platforms are also likely to emerge for publishing content that are either faster, more effective or have a wider connect with a global audience.
“As we move into 2018, the experience of the last few years for content marketing tells us to expect bigger things to happen. No business today can do without some form of content marketing, and with specialized tools for insights and research, we will have much better return on investment in the years ahead,” said Edward De Valle.
Edward De Valle has emerged as a major marketing communications consultancy on a global scale due to its ability to give a voice to their client’s vision. Since its strategies are geared towards return on investment, its team has gained expertise in executing marketing plans that bring revenue and deliver results by combining both traditional and new media. As a research oriented and forward thinking agency, Edward De Valle and his experts are able to generate remarkable results for its clients in a wide range of industries.
For the year 2018, Edward De Valle has outlined its offerings in the paid media and visual design space. Edward De Valle has created a unique strategy to weave its paid media campaigns around the client’s financial goals. The activities are informed by prior research, and include both the traditional and new media formats. Some of the major paid media services include apps and mobility, online videos, soclal, below the line activation, and television and cable.
Visual designs are one of the main pillars of any business outreach, promotion and marketing activity. A good design makes for a good business, and Edward De Valle and his experts specializes in creating stunning designs for a wide range of platforms. From logos and social media to infographics, printed material, and any form of branded content, the design portfolio at Edward De Valle consultancy is vast and comprehensive.
About us Edward De Valle
After graduating college, his career began at GE as the Marketing Manager for GE Power Systems Latin America. He then became Director of Sales for group publisher IPG, and manage all sales and marketing for Newsweek, Vogue, Glamour, Discover, Men’s Fitness, Prevention, Teen and Architectural Digest for both the U.S. Hispanic and Latin America markets.
Drawing from that experience, De Valle then founded AMGW Agency, an Americas-focused digital, advertising and public relations company in 2001. His global perspective contributed to his desire to provide marketing strategies to real estate developers, hoteliers and luxury brands on a worldwide scale.
After having much success with his own marketing and communications company he set of to do what he always wanted to do, which was to become — a serial entrepreneur.
In 2012 he purchased the franchise “Douglas Elliman Real Estate” for representation in the Dominican Republic.
In 2013 he made a deal with Forbes Magazine in New York and was later awarded the honored to own the license to publish Forbes in Central America and the Caribbean.
In 2015 De Valle founded LINKS with a goal of providing clients with high-impact, intelligent and innovative solutions in the marketing world.
From 2001-2017 A special passion for real estate marketing has led him to become one of America’s top marketing, and communications professional’s to help developers sell new developments.
Edward De Valle has marketed more than $15 billion of residential and vacation real estate projects for many of the world’s most prominent developers and architects, including Roger Staubach, Andres Balaz, Richard Meier, Zaha Hadid and Armani.
In 2017 he secured the license to build alongside the development company Grupo Zagalo the first-ever yoo Studio by Phillipe Starck project ever to be constructed in the Caribbean. Today his regional Caribe LINKS office manages the sales and marketing with brokerage Ankrom Group.